Rack room shoes – Classy and stylish.
The store was founded in Salisbury, North Carolina in 1922. Owner and founder Phil Levinson had a vision to give customers great service and high-quality shoes at a price that they couldn't say "no" to. Through his son-in-law, Mort Lerner, the store became a small chain, whose name progressed from Phil's Shoes to what is now known as Rack Room Shoes. Deichmann Schuhe of Germany bought the chain from Lerner in 1984. Since then, the shoe store chain has grown to be a household name in the United States of America.
Today, Rack Room Shoes still operates under the driving mission to provide excellence: both in the service and in the products themselves. This is a company with a heart as it made a noble act of partnering with the Make-a-Wish Foundation, and already raised $225,000 for the Foundation. This act made hundreds of ailing children happy with their wishes granted by now.
Rack Room Shoes also supports Word and Deed Ministries, whose mission is to help people in developing countries become more self-sufficient. With the end goal of alleviating their lives and teaching them the Word of God, the company believes in their cause, and has allowed Word and Deed to install their donation cans in checkout counters in Rack Room Shoes branches nationwide.
Making a business grow with wise financial decisions is a must, but it is also equally important to make sure that the company also gives back to the community. It is more than excellence in service to the customers, an excellence in helping others live fulfilling lives. It is not enough for a business to thrive financially. Having a cause to work for cements the company's values, gives it a good name in the community, and also gives the company a purpose and a drive to go on and grow.
A company's vision and mission are its backbone, and values guide the direction the company is to take. With the vision to be the family footwear of choice and the mission to provide excellent value to the customers, coupled with their efforts to help foundations and ministries that help alleviate human suffering, there is no doubt that Rack Room Shoes is on the right track.